EVRy Word Matters

It’s not what you say, it’s how you say it.

Such is the phrase that embodies communication flops,

From politics to relationships to comedy;

Tone, inflection, style, meaning,

Double agents of the human voice,

Turncoats on the battlefield of discussion.

The line between success and failure is drawn by mere punctuation marks;

A misplaced comma, an exclamation point lacking,

Here comes confusion, fallouts, misunderstandings.

Words are the building block of civilizations,

How they are stuck together matters.

Where health is concerned it could be a matter of life and death;

How dramatic!

Yes, yes it is,

For when words are crafted with care, careful actions follow.

I believe in words to breed wellbeing,

Health, happiness, hope.

Words create stories,

Stories create connection,

Connection creates wellbeing,

Physical, mental, spiritual.

Words well arranged can change things,

A moment, a day, a life,

It’s all in how you say it.

Emily Brown
Freelance writer + editor at EVR Creative. Creates change with words because EVRy word matters. Passionate about social entrepreneurship, public health, and connecting people through words to spark social good. Instagram: @evr_creative, @evr_healthy